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Greed Index
Made scarce

Manufactured scarcity and grind

Good things are made rare or slow to earn so you'll pay to skip the grind.

Caution · Built to push spending

Things are made rare or slow to earn on purpose, so buying becomes the shortcut.

What it does to the fun

The grind feels slow because it was made slow. Rewards trickle in, the thing you want sits dozens or hundreds of hours away, and every hour of play reminds you that a shortcut is for sale. It's like a road with a speed bump every few metres and a toll road running alongside. Tuned for fun instead, earning things would feel like progress rather than the cost of not paying.

What you're actually buying

A shortcut past a grind the designers tuned to be tedious: rare drops, slow currencies, locked heroes. The scarcity is part of the design, so the shortcut only has value because the game made the wait or the odds unpleasant.

How it works

In a pay-once game, scarcity is a design tool. In a monetised game it becomes the product: the designers lower the rewards for free play, so the paid route is the sensible one. Loot boxes pushed design towards manufactured scarcity and grind engineered to be bought away, and gacha games keep the rarest characters deliberately scarce.

When it's fine

When rare things are rare because the game needs them to be, not because the shop does.

Where it came from

Star Wars Battlefront II priced Darth Vader at 60,000 credits, about 40 hours of grind, and offered the shortcut for money. The loot box lineage pushed design towards manufactured scarcity and grind engineered to be bought away, and gacha games keep the rarest characters deliberately scarce, with collection goals engineered never to quite complete. The idea of selling a cure for a designed problem runs from FarmVille's wilting crops to the loot box.

Rules and regulation

In May 2012 Japan's Consumer Affairs Agency banned 'kompu gacha', where the last item in a set became exponentially harder to pull.

Historical prices and revenues are in US dollars at the time unless marked A$.

By the numbers

Star Wars Battlefront II priced Darth Vader at 60,000 credits, about 40 hours of grinding.
Wikipedia / Guinness World Records
Japan's Consumer Affairs Agency ruled 'kompu gacha', where the last item in a set became exponentially harder to pull, illegal in May 2012.
Japan Consumer Affairs Agency

Games that use it

Gran Turismo 7

2022 · PS5 · PS4

CautionA$117.45
Addictive design

Counter-Strike 2

2023 · PC · Linux

HarmfulFree
Addictive design
Strong: violence

Clash of Clans

2012 · iOS · Android

HarmfulFree
Addictive design

Subway Surfers

2012 · iOS · Android

HarmfulFree
Addictive design

Candy Crush Saga

2012 · PC · iOS · Android +1

CautionFree
Addictive design

Team Fortress 2

2007 · PC · Linux · PS3 +1

HarmfulFree
Addictive design

Roblox

2006 · PS5 · PS4 · Xbox One +5

HarmfulFree
Addictive design

Used to, but dropped it

Find games without manufactured scarcity and grind

Related badges

Covered in Video Games & Money: Ep 26 · Loot box, Ep 30 · Gacha.