Coin Master
Released 2016 Developer Moon Active
You spin a slot-machine-style wheel to win coins, attack or raid other players' villages and spend the coins building your own village, then move on to the next one. Collecting cards, caring for pets and joining teams of friends add more things to chase. It is a casual game designed for adults.
Money health
HarmfulChance, compulsion or exploitation
Addictive design
Very high5 of 5 — counts the hooks designed in
Average price
Freefree to download
Spending ceiling
No ceilingRepeat purchases, no limit
Australian rating
Simulated gambling, Online interactivity and chat, Chance-based in-game purchases
How it makes money
Harmful: chance, compulsion or exploitation
Coin Master is free to download but is classified R 18+ in Australia, where games with simulated gambling have been rated R 18+ since 22 September 2024. You spin a slot-machine-style wheel to win coins and attack or raid other players' villages; spins are limited (about five an hour) and extra spins are sold in packs (the Australian App Store lists packs from A$2.99 to A$30.99, and Google Play shows single items up to A$549.99). Cards, pets and more than 20 event currencies add more to chase. Moon Active's terms limit the game to adults and say the service is for amusement only, with no real-money prizes.
How you pay
- Loot boxes
Spin and card rewards pay out at random; the App Store description says purchases include randomized items, and the Google Play, ESRB, PEGI and USK labels all flag random items (Australia: 'chance-based in-game purchases').
- Free-to-play
The App Store AU lists spin packs from A$2.99 ('Small Spins pack') to A$30.99, and Google Play (AU) shows single items from A$0.69 to A$549.99.
- Ad-funded
The Android listing is labelled 'Contains ads'.
minor part of the game
Techniques it uses to keep you paying or playing
- Slot-machine
You spin a slot-machine-style wheel for coins, attacks, raids and shields. The Australian classification lists 'simulated gambling' and rates the game R 18+; Germany's USK cites gambling themes (USK 16) and PEGI rates it 18.
- Wait or pay
Spins are limited to about five per hour (rising as you advance); extra spins are bought, or gained through social media links, newsletter sign-ups and events (Wikipedia).
- FOMO timers
The store description promises an 'ever-changing lineup of special events' with unique challenges, and each event currency is tied to a specific event or promotion (Wikipedia).
- Social nudges
You attack or raid friends' villages and can take revenge, link up with Facebook friends and join teams of up to 50; spins can be gifted to friends (Wikipedia, store description).
- Never-ending
Wikipedia counts more than 600 levels (villages) by March 2026, and the store description talks about 'thousands of villages' still to build.
- Game currency
Spins and coins are bought and won in many forms; Wikipedia counts more than 20 currency types tied to events and promotions.
- Collect all
Collecting cards completes sets and unlocks the next village, and cards can be traded with other players (store description).
Fairer alternatives
Similar games with a healthier money model
What it costs
Free to start, then A$2.99–A$549.99 a purchase
| What | Where | Price | Checked |
|---|---|---|---|
| Small Spins pack (smallest listed pack) The App Store shows only a selection of the game's purchases. |
Apple App Store (AU) · iOS | A$2.99 | Oct 2026 |
| Sofi Pack_19.99 (largest listed pack) Other listed packs: A$4.49, A$5.99, A$7.99, A$12.99, A$14.99 and A$22.99. |
Apple App Store (AU) · iOS | A$30.99 | Oct 2026 |
| Largest single in-app item Top of the 'per item' range shown on the Google Play listing (A$0.69 to A$549.99); the item is not named. |
Google Play (AU) · Android | A$549.99 | Oct 2026 |
Store prices change often and sales are common; we record the regular price on the date shown.
Age ratings & content
What's in it
Content labels
- Sim. gamblingstrong
Casino games and gambling imagery, played without real money.
From ACB, ESRB, PEGI and USK descriptors
Classification
Age ratings judge content (violence, language, gambling themes), summed up in the content labels above. They say little about how hard a game pushes spending — that's what the money badges are for. About rating boards
Safety & parental controls
Who can talk to your child, and what can they buy?
- Text chat
- Players can interact with strangers
- No user-made content
- Account: not recorded
- Terms of service minimum age: 18
Moon Active's terms limit Coin Master to people who are 18 or the age of legal majority, and say a parent or guardian is responsible for a minor's activity and purchases. Australia classifies it R 18+ (Apple AU also shows R 18+), partly because of simulated gambling. Teams and friend features allow messaging and contact with other players, and attacks and raids target other players' villages. In 2020 German media regulators took action over the game, after which Moon Active added double age verification and restricted minors from the app (Wikipedia). No publisher parental-controls page was found.
Who makes it
The company behind it, and its track record
- Child safety
Child-safety enforcement
State Media Authority of North Rhine-Westphalia and KJM, April 2020: proceedings over Coin Master's purchase appeals to children ended with minors blocked in Germany.
Latest on the record
- Court case
US class action alleging Coin Master is gambling aimed at children sent to arbitration
US District Court for the Northern District of California (via CourtListener) - Regulator action
German media regulator's proceedings led Coin Master to block minors in Germany
Landesanstalt für Medien NRW - Regulator action
German youth media board declined to blacklist Coin Master
Federal Agency for the Protection of Children and Young Persons in the Media (BzKJ)
A company's history doesn't change this game's money verdict, which rates only how the game itself makes money. About company track records
Platforms & release
Where you can play it
| Platform | Released | Store |
|---|---|---|
| iPhone and iPad | — | Store page |
| Android phones and tablets | 17 March 2016 | Store page |
Further reading
- Moon Active terms and conditions (18+, amusement only)
- Australian Classification Board: simulated gambling games rated R 18+ from 22 September 2024
- Wikipedia
Facts last checked 22 October 2026. Sources: apps.apple.com, play.google.com, play.google.com, play.google.com, play.google.com, en.wikipedia.org, en.wikipedia.org, en.wikipedia.org, static.moonactive.net, www.moonactive.com, www.metacritic.com. Spotted something wrong? Send a correction.