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World of Warcraft

Released 23 November 2004 Developer Blizzard Entertainment

  • MMORPG
  • Fantasy role-playing
  • PC
  • Mac

A fantasy online role-playing game in which you build a hero and explore the world of Azeroth alongside thousands of other players, completing quests, running dungeons and raids and joining guilds. It has been running since 2004 and is aimed at teens and adults who want a long-term online world.

Money health CautionBuilt to push spending
Addictive design Mild2 of 5 — counts the hooks designed in
Average price —no price listed yet
Spending ceiling No ceilingRepeat purchases, no limit
Australian rating ACBMFantasy violence, online content that may change (classified 16 September 2009)

How it makes money

Caution: built to push spending

To play beyond level 20 you pay a monthly subscription: A$23.95 for one month, falling to A$249 for twelve months on Blizzard's February 2025 Australian price list. You also need to own the current expansion (Midnight, March 2026; at launch the digital editions ran from US$49.99 for Base to US$89.99 for Epic in the US). On top of that Blizzard runs an optional in-game shop for cosmetic mounts, pets and services, and the WoW Token (A$32) lets players swap real money for in-game gold. A typical player's ongoing spend is the subscription alone.

How you pay

  • Subscription

    A$23.95 for 1 month, A$67.05 for 3, A$124.50 for 6 and A$249.00 for 12 on Blizzard's Australian price list effective 7 February 2025. Without game time, characters stop at level 20.

  • Expansion

    Each expansion is a separate purchase; the current one, Midnight (2 March 2026), raised the level cap to 90 and adds player housing. Launch prices in the US were US$49.99 (Base) to US$89.99 (Epic).

  • Editions

    Midnight is sold as Base, Heroic, Epic and a physical Collector's Edition; the Epic Edition adds beta and 3 days of early access, 30 days of game time and extra cosmetics. Older versions of the game are also offered as 'Classic' servers within the same subscription.

    minor part of the game
  • Try then buy

    The Free Trial lets anyone play characters up to level 20 with no time limit, but trading, guilds, mail and the Auction House are switched off and gold is capped.

    minor part of the game
  • Cosmetics

    An in-game Shop sells mounts, pets and appearance items for real money, alongside paid services such as character boosts and transfers. A separate Trading Post sells similar cosmetics for Trader's Tender, which subscribers earn each month rather than buy.

    minor part of the game
  • Cash trading

    The WoW Token costs A$32 and adds 30 days of game time; players buy it with real money and sell it for gold, or buy it from other players with gold, so Blizzard runs an official gold-for-money exchange.

    minor part of the game

Techniques it uses to keep you paying or playing

  • FOMO timers

    The Trading Post changes its stock every month. Blizzard says items return later and lets you 'freeze' an item to buy it later, so the pressure is mild.

    minor part of the game
  • Never-ending

    An open-ended online world with no ending. It has been continuously updated since 2004, with a new expansion roughly every two years and new content patches in between.

  • Always online

    The game only works while connected to Blizzard's servers; there is no offline mode.

    minor part of the game

Fairer alternatives

Similar games with a healthier money model

What it costs

Price: — · A$23.95/month

WhatWherePriceChecked
1-month subscription
From Blizzard's Australian price notice effective 7 Feb 2025; current shop price not re-checked
Blizzard (AU) · PC ↗ A$23.95/month Feb 2025
3-month subscription
Works out at about A$22.35 a month
Blizzard (AU) · PC ↗ A$67.05 Feb 2025
6-month subscription
Works out at about A$20.75 a month
Blizzard (AU) · PC ↗ A$124.50 Feb 2025
12-month subscription
Works out at about A$20.75 a month
Blizzard (AU) · PC ↗ A$249/year Feb 2025
WoW Token
Adds 30 days of game time; can be sold to other players for in-game gold
Blizzard (AU) · PC ↗ A$32 Feb 2025

Store prices change often and sales are common; we record the regular price on the date shown.

Reviews from across the web

What the critics said

  • 9/ 10

    IGN ↗

    Leana Hafer · PC
  • 9/ 10

    Game Informer ↗

    Alex Van Aken · 20 March 2026 · PC

    Calls Midnight a strong expansion, praising its story, the new player housing and the reworked older zones, while finding some optional conversations thin.

  • 84/ 100

    PC Gamer ↗

    Harvey Randall · PC
  • 8/ 10

    GameSpot ↗

    Cameron Koch · PC
  • 4/ 5

    GamesRadar+ ↗

    Jen Allen · PC

    Says the expansion's storytelling and more varied quests brought their enthusiasm for the game back.

Scores belong to the outlets that published them; follow the links to read the full reviews. Summaries are ours.

Age ratings

Classification

ACBM

Australian Classification · record ↗

Fantasy violence, online content that may change (classified 16 September 2009)

Interactive elements: Online interactivity

ESRBT

ESRB (North America) · record ↗

Blood and Gore, Crude Humor, Mild Language, Suggestive Themes, Use of Alcohol and Tobacco, Violence (rating for Midnight)

Interactive elements: Users Interact, In-Game Purchases

PEGI12

PEGI (Europe) · record ↗

Violence, Bad language, In-game purchases (rating for Midnight)

Interactive elements: Online play with other players

Age ratings judge content (violence, language, gambling themes). They say little about how hard a game pushes spending — that's what the badges above are for. About rating boards

Safety & parental controls

Who can talk to your child, and what can they buy?

  • Text and voice chat
  • Players can interact with strangers
  • No user-made content
  • Needs an online account

Anyone can talk to your child in public chat channels, by whisper, in groups and in guilds, and voice chat is available in parties and guilds. Many guilds also use Discord outside the game. Blizzard's Battle.net parental controls (set up from the account's settings) can limit daily and weekly play time, send weekly play-time reports and turn in-game purchases on or off. The Free Trial restricts /yell, trading and guilds, and limits whispers to friends.

In-game parental controls

Platforms & release

Where you can play it

PlatformReleasedStore
Windows PC 23 November 2004 Store page ↗
Mac 23 November 2004 Store page ↗

Further reading

Facts last checked 22 October 2026. Sources: en.wikipedia.org, us.forums.blizzard.com, warcraft.wiki.gg, warcraft.wiki.gg, news.blizzard.com, opencritic.com, www.metacritic.com, www.esrb.org, pegi.info, www.classification.gov.au, gameinformer.com, eu.support.blizzard.com. Spotted something wrong? Send a correction.