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Who makes it · Developer

Visual Concepts

Based in Novato, California, United States Founded 1988 Part of 2K

Visual Concepts is a 2K studio in Novato, California, that develops the yearly NBA 2K and WWE 2K games. These are sold at full price and also earn money from Virtual Currency (VC) used in modes such as MyCAREER and MyTEAM.

Track record No badges yetNothing on record to flag
On the record 2dated events, each with a source
In the guide 1game it made or published

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Track record

What's on the record, newest first

  1. Court case

    NBA 2K virtual-currency class action filed against its publisher

    A class action filed in California in 2023 on behalf of a minor, J.A., alleges that Take-Two and 2K take players' money by shutting each NBA 2K game's servers about two and a half years after release without refunding unspent Virtual Currency (VC) bought with real money or letting players move it to the next edition. Visual Concepts, which develops the games, is not reported as a defendant. Take-Two denies the claim; as of September 2026 the case was continuing and no ruling had been reported.

    Kotaku
  2. Monetisation

    NBA 2K20 trailer showed casino-style card-pack rewards

    2K's promotional trailer for NBA 2K20's MyTEAM mode showed slot machines, pachinko-style ball drops and prize wheels used to hand out player cards and items, drawing criticism that it promoted gambling-like mechanics. Visual Concepts develops the NBA 2K series. After a complaint, Europe's PEGI rating body said its gambling descriptor did not apply because the mini-games did not teach or encourage traditional gambling, and the US ESRB gave the game no gambling descriptor.

    Polygon

Settlements are often made without an admission of wrongdoing; we say so where it matters. Follow each source for the full detail.

Games in the guide

What Visual Concepts made or published

Each game's money rating is its own: it comes from how that game makes money, not from the company's record.

Last checked 1 November 2026. Sources: www.polygon.com, www.polygon.com, kotaku.com, www.gamefile.news. Spotted something wrong or missing? Send a correction.